Leading luxury design studio, Morpheus London has over 20-years’ experience in the industry and is currently operating in the world’s most desirable locations: Courchevel 1850, Marbella, Monaco, Shanghai, Singapore to name but a few. With a primary focus on excellence in design and quality, Morpheus is a multi-talented collective who carry a broad range of skills and experience.
Morpheus was recently appointed to design the new 4200 sq ft show apartment in Compton House, Chelsea Waterfront. Kicking off this summer’s interior trends, the top floor of the penthouse has been transformed into a stunning ‘sky garden’ – an oasis of serenity and tranquility overlooking London’s Lots Road Power Station and the River Thames.
The team at Morpheus tell us about their unique inspiration for the show apartment and some of its most impressive stylistic features.
Tell us a bit about Morpheus
Founded by Andrew Murray, Morpheus has built on a 28-year heritage and are a collective of creatives who are committed to original yet timeless design. We pride ourselves on not having an in-house style; instead, we work to any brief, applying our signature sophistication to any project. Morpheus translates as ‘god of dreams’ and each project starts with ‘The Dream’ and an aim to deliver an original but outstanding design that has consistency and flow. We also create bespoke design furniture; one-of-a-kind pieces designed to a brief.
What kind of projects do you usually work on?
Morpheus has undertaken work in a range of locations across the globe, including Bel Air, Singapore, Marbella and Monaco. We work with private clients, developers and in addition, we also work with hospitality clients on projects such as Six Senses Residences Courchevel and Club Thirty Nine in Monte Carlo. We are used to working to a range of briefs and budgets, offering completely bespoke design tailored to the needs of our clients. In our most recent venture, we launched our sub-brand Meta by Morpheus which is a cost-effective furniture package solution to developers, investors and hospitality.
Why create a show apartment?
We have seen an increasing demand for show apartments over the past few years as a way to show a prospective buyer the full potential of a space and a taste of the lifestyle the apartment can give them, a tastefully furnished apartment can increase sales potential hugely. In designing a show apartment, we take care to examine the demographic of the potential clientele and are mindful of the location too. Throughout our design, we are inspired by current trends, but our focus is always to create a scheme that is timeless, elegant and in keeping with the development.
Tell us about the brief, what was Morpheus’s goal on this project?
The brief from the developers was to create a neutral and light colour palette that will stand out from other show apartments in Chelsea Waterfront. Building on this, our goal as a team was to create a unique interior design that will create desire with a potential buyer. It was also very important to our client that we came up with original concepts, which we feel we have done in the garden room on the top floor of the apartment. In this space, we have created bespoke swinging beds and a full green wall which not only is beautifully designed but also creates real talking points. Another unique element to our design is the dining room table with legs inspired by the industrial chimneys at the neighboring Power Station that is also part of the development.
Where did you get your inspiration from?
With the apartment being a penthouse property overlooking the river, we looked to the sky for inspiration, playing with bird and cloud motifs which can be seen on the bespoke rugs alongside organic shapes and a sense of transparency. Clouds and sunsets also inspired the colour palette, with its mix of silver, grey, blue and gold. Elements inspired by the iconic Power Station which sits next door also run throughout the design.
What is your favourite thing about the showroom?
We had a lot of fun with the garden room, where we wanted to create a space bringing the outside in. The room is on the top floor of the penthouse and is an extension of the outdoor terrace that can be enjoyed all the year round, acting as a living room and entertaining space. Playful swing beds bespoke made by Morpheus and a green wall complete the sense of serenity in the space, while the addition of a rowing machine, TV and bar add life and functionality to this unique design.
The penthouse show apartment is on the market for £9.2m and viewings of the new show apartment and wider development can be arranged by contacting the London sales office on +44 (0) 20 7352 8852.
More information about Chelsea Waterfront can be found at www.towerwestlondon.com.
Rebecca Shaw, Author