The North London Way to Showcase Emerging Art

The North London Way to Showcase Emerging Art

2160 1440 Boutique London

Have you heard of YAP Young Artist Partnership? If you consider yourself a member of London’s fine art community, then getting better acquainted with them will definitely be worth your while!

Founded by Louisa Higgs and Annabel Seal, YAP aims to support young artists in the early stages of their careers. 

Their latest private view puts a fresh spin on the traditional role of a fine art service provider. In partnership with award-winning architects Finkernagel Ross and developers Beaubridge Capital, YAP has created a striking harmony between high-end property and contemporary art at The Elsworthy Collection. The development’s sought-after maisonette has been painstakingly designed around a carefully curated selection of works by some of the nation’s most talented emerging artists.

Painting above the stairwell in the Elsworthy Collection maisonette

And what better location could there be for this showcase than Primrose Hill, a haven for London’s A-listers and an area which, historically, has been a creative hub for some of Britain’s most prominent names in art and literature? Just North of the iconic hill so many of us can’t help but love, among the rows of charming suburban-style streets, we are about to witness one of North London’s most exciting art events, showcasing the newest noteworthy names to come out of London’s fiercely competitive contemporary art scene. 

A Heartwarming Mission

Elsworthy Collection exterior

The Elsworthy Collection – 6 luxurious properties situated across 3 buildings all within the Primrose Hill Conservation Area

YAP’s exhibition will take place in March at the launch of The Elsworthy Collection, a stunning collection of beautifully crafted luxury residential properties sitting behind an Arts and Craft Façade. 

The works being showcased have been carefully selected by YAP founders Annabel Seal and Louisa Higgs, who established the partnership because they felt that art students were leaving higher education with little guidance on what their next steps should be. YAP aims to address this need by providing a genuinely effective platform where existing artists mentor the next generation and teach them how to commercialise their practice.

The exhibition represents a fantastic opportunity for art collectors looking to invest in young talent, but its skillful curation means that a wide audience can still enjoy the fresh young art on show. The most heartwarming part of this story is that Beaubridge Capital and Finkernagel Ross were just as keen as YAP to give emerging talent a chance to show their work in such a prime location.

YAP says:

YAP has had this unique opportunity to curate an exhibition showcasing Young Artist Partnership – YAP’s latest crop of fledgling painters, sculptors and makers together with guest artists.

This has been a great collaboration with Finkernagel Ross and Beaubridge and we had an amazing turn out for the Private View before the lockdown. The exhibition now continues by prior appointment. It is wonderful to have this open space available for artworks when galleries have been closed together with the experience of a living gallery.

YAP are also donating 10% of sales to St Mungo’s charity for the homeless in the UK.


Will you be joining us? Here are some artists to look out for:

Lily Rigby

Lily Rigby

Brighton born Lily Rigby is drawn to the land, the sea and the sky and her paintings exist somewhere in the space between abstract and figurative connecting the emotional journey of the artists with that of the viewer.

Jessica Gale

Jessica Gale

Jess Gale began to paint in 2010 whilst living in Amsterdam, spurred on by the dark, quiet beauty of a Dutch winter, strongly influenced by the brooding mood of Rembrandt’s works. Jess investigates the dynamics of the shapes, the lights and negative spaces in front of her through form or colour.

Fleur Simon’s epoxy resin tablets & the Chelsea Potter ceramics complementing each other

Fleur Simon

Fleur Simon

Fleur’s epoxy resin tablets aim to visualise internal landscapes of loss through abstraction and deceptions of space. The fluidity of the material and pouring method envision the nature of emotion.

The Chelsea Potter

Designer and maker Jago Poynter, after a degree in Ceramics at Cardiff School of Art and Design uses form and colour and the existential quality of an object to create a key simplicity in his contemporary work whilst moving between London and Jingdezhen.

Harry Godman-Dorrington

Harry Godman-Dorrington

Harry is a woodworker from the South Downs. He loves the versatility of wood and knowing that is locally and responsibly resourced. Seeing how the attributes of each different type of wood lends itself best to the project in hand.

Follow @yap_art Instagram to see how our artists are coping in isolation.

One-Of-a-Kind Homes


The development comprises six luxurious newly built properties situated across three buildings: 18 Elsworthy Road, 20 Elsworthy Road and 15 Elsworthy Rise, all within the Primrose Hill Conservation area. The façade replicates the charming architecture of the area – being an exact copy of the remaining 1880’s terrace – whereas the interiors are contemporary, beautiful and dramatic, filled with light and space and finished to a very high specification.

Other artists showcasing their work:


  • Chica Seal
  • Fleur Simon
  • Melissa Matthews
  • Sabrina Rowan Martin
  • Lily Rigby
  • Odilia Suarez



  • Bea Forshall
  • Vivian Lawrence
  • Terry Setch
  • Amelia Sampson


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